top of page
  • Writer's pictureKevin May

Saving the Planet One Snack at a Time - Jan Meyer & Channing Salava, Upcycled Grain Project Ep. 22

How a well established Kiwi brand created the exciting new upcycled snack brand Upcycled Grain Project, that is making it's way around the world.

Episode 22 Summary

Rutherford Meyer has been described as a small dedicated team of foodies who are passionate about creating gourmet food products that enhance the lives of their customers and consumers. Over the past several years, their product range has grown considerably. And now most recently they've started an exciting new Kiwi brand called the Upcycled Grain Project that is taking on spent grain and scaling their sustainable snacking platform throughout New Zealand, the US and beyond. Learn what it takes to leverage the sustainable core values, mission and traditions of a successful company and build upon those to develop and exciting new brand extension. Jan and Channing tell us about how they started the ‘Upcycled Grain Project’ to play a part in minimizing waste, reduce our reliance on new resources and make great tasting snacks!

To learn more about Upcycled Grain Project visit UPCYCLEDGRAINPROJECT.COM


Upcycled Grain Project - Sustainability Pledge

Did you know that $940 billion dollars worth of food is wasted every year? This wasted food is left to rot at landfill which causes irreversible damage to our earth’s soil, water, and air. LEARN MORE

Snack your way to a sustainable future

While it’s downright SILLY to waste such a huge amount of food, money and energy, it’d be pretty nifty if we could convert that waste into something else. In fact, at the Upcycled Grain Project – that’s just what we do, with our upcycled crackers, bites and bars made with ‘spent’ brewers grain!

Close the loop

We’re dedicated to closing the resource loop by rescuing ingredients before they’re discarded and upcycling them. We minimize waste and make the most of existing resources by turning what’s already out there into something nutritious and delicious. But we need YOU to be as hungry for change as we are!

Snack smarter

As overwhelming as the stats may seem about the state of our planet, the answer to minimizing our carbon footprint might not be as complicated as you think. Reducing food waste is the #1 effective solution to global warming which is why we’ve made it easy to make a difference with our range of protein-filled, nutrient-dense, high-fiber snacks – that taste GREAT too.



Jan Meyer

Owner and CEO of MeyCov Foods LTD., Jan Meyer leads an internationally recognized company known for its fruit pastes, wafers, and innovative snacking crackers. Her focus on producing the highest quality and most flavorful products ensures the company continues to innovate. A prime example, is with the launch of the Upcycled Grain Project. When Meyer learned that 1/3 of food produced annually is wasted equating to nearly $940 billion dollars, she knew something had to be done. So, the Upcycled Grain Project was born to play a part in minimizing waste, reducing our reliance on new resources, and to make great tasting snacks out of rescue spent grain. Jan Meyer, is a powerhouse that is inspired to generate change every day.

Connect with Jan on Linkedin

Follow Upcycled Grain Project on Instagram

Follow Upcycled Grain Project on Facebook

Follow Rutherford and Meyer on Facebook

Channing Salava

Channing Salava is a self-proclaimed CPG enthusiast, intrapreneur, and serial brand builder. She has spent the last nine years working with emerging brands and building companies that are building great things. Her life’s mission is to help ideas, people, and conscientious companies actualize their full potential and she is a firm believer that it’s our duty to be the stewards of profound ideas.

Connect with Channing on Linkedin


Special thanks to our Sponsors and Production Team:


Upcycled Food Association -

Produced by Hi-Fly'n Productions

Executive Producer | Host: Kevin May

Associate Producer: Amy Gilbert

Creative Development: Sue Marshall

71 views0 comments


bottom of page