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About the Series

Too Good to Waste!

There is a growing movement underway that greatly expands on the concept of “reduce, reuse, recycle”.  Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value. So how would apply the concept of upcycling to food?




From growers to consumers

We are interviewing people throughout the food supply chain, all the way to the end consumer, to learn about new food products being created, new technologies being developed to process the by-products, and creative and innovative ways chefs and bakers are using upcycled ingredients in their dishes.


As consumers we all have incredible power through our buying habits that can have a significant impact on addressing the staggering amount of unused food in the US and globally with the focus on reducing food insecurity and promoting sustainability and environmental consciousness.

In the Press


At 'Too Good to Waste,' local chefs test their mettle using NETZRO and Tattersall's upcycled grains


New trade group seeking to mainstream upcycling


The Upcycled Food Industry Is Worth $46.7 Billion; Here Are 11 Products You Can Try At Home

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