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  • Writer's pictureKevin May

Going Bananas and Gorilla Marketing with Caue Suplicy, Founder of Barnana - Ep. 20

How creative vision, determination, upcycling, and a commitment to people and planet first, can lead to huge success!

Episode 20 Summary

Growing up in Brazil the healthy dried fruit snacks Caue Suplicy ate as a kid became the fuel for his triathlon pursuits and the vision that launched Barnana. Through it's evolution, Caue and his team have always stayed true to their commitment of putting people and planet first through it's partnerships with farmers and indigenous communities in the Amazon. Since Barnana was founded, they have upcycled over 100 million bananas into healthy, delicious snacks which are available nationwide. In this episode Caue and I discover how many things we have in common, what it means to build a company with a triple bottom line, and the literal definition of gorilla marketing!

And as our way of continuing to celebrate Earth Day we put together the first ever "Barnana - Too Good To Waste" quiz. Take the quiz to test your Barnana and Upcycling knowledge, and you'll be automatically entered to win an amazing prize package!


Try the "Barnana - Too Good To Waste" Quiz

To celebrate Earth Month in April, Barnana collaborated with EARTHDAY.ORG and renowned Brazlilan street artist @Speto, to create the official poster artwork for Earth Day 2021! While these posters are no longer available for purchase, we have decided to keep the celebration going with a contest where you have a chance to win one!

To help spread the word about how upcycled foods help reduce food waste, and to learn more about the positive impact you can make by enjoying great Barnana snacks, we invite you to take the "Barnana - Too Good To Waste" quiz!

Everyone who takes the quiz will be entered into a drawing to win a special edition Earth Day 2021 poster, t-shirt, and a special box of Barnana goodies courtesy of the folks at Barnana!

No purchase necessary to participate. Winner will be notified by email on May 31, 2021.


About our Guest

Caue Suplicy - Founder, Barnana

Caue Suplicy is the Founder of Barnana, the maker of organic and sustainable banana and plantain snacks. A native Brazilian, Caue hails from the southern city of Curitiba, which pioneered environmentally sustainable urbanization and retains its status as one of the world’s most sustainable cities.

Growing up in Brazil in the 1980's, Caue's parents instilled a healthy lifestyle and macrobiotic diet during his childhood. Caue distinctly recalls his father dehydrating a variety of fruits in their backyard to make healthy, chewy snacks for the whole family.

At 21, Caue moved to the USA to pursue his dream of becoming a professional triathlete. His training regime included fueling his body with the dehydrated banana snacks he brought from his hometown in Brazil. Soon all of his friends and training mates were asking about these delicious, healthy snacks, and from there the idea of creating Barnana for the U.S. market was born.

Barnana’s mission is to provide innovative, healthier, delicious, banana and plantain-based snacks while minimizing its impact on the environment. Barnana is a certified B-Corporation, focused on expanding its partnerships with farmers and indigenous communities in the Amazon. Since its inception, Barnana has upcycled 100 million bananas into healthier, delicious, sweet snacks like Banana Bites and Cookie Brittle. Upcycled bananas are just short of the ideal length for bananas, or a day shy of retail-demanded ripeness and helps the unwanted crop from becoming landfill that emits harmful greenhouse gases.

Barnana is a founding member of the Upcycled Food Association and Caue is a member of the Board of Directors.

Learn more about Barnana

Connect with Barnana on Linkedin

Connect with Caue Suplicy on LinkedIn

Follow Barnana on Instagram

Follow Barnana on Twitter

Follow Barnana on Facebook

Follow Barnana on Pinterest

Barnana products – Banana Bites, Cookie Brittle, Plantain Chips and the new Plantain Tortilla Chips -- can be found online at and Amazon, as well as Whole Foods, Costco, CVS, Kroger, Safeway and other fine grocers.


Mentioned in the Episode

Gorilla Marketing Strategies:

The Gorilla marketing plan in action in Kona, Hawaii

The floating Barnana in Kona, Hawaii

The underwater Barnana banner in Kona, Hawaii

Special thanks to our Sponsors and Production Team:

Upcycled Food Association -


Produced by Hi-Fly'n Productions

Executive Producer | Host: Kevin May

Associate Producer: Amy Gilbert

Creative Development: Sue Marshall

Special thanks to Amy Kull of Marin Restorative Communications for assistance with content and quiz development.

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